Overview

This is a graduate-level course designed to provide students with basic business strategy concepts taught in business schools adapted to the livestock production industry. The purpose of this course is to guide learners through a complete analysis of their current business and develop a strategic plan to earn superior returns in the future. The analysis will include the internal and external environment, performance measures, and existing strategies to compete in the livestock industry. On-demand, business concept lectures are given by a business school professor, Professor Peter Foreman. Weekly reality-checks with Dr. Jim Lowe apply the concepts to the livestock industry.

Course Goals

The purpose of this course is to educate you on concepts taught in Business Schools and apply that information to the well-established livestock industry so you can build your best business strategy.

Learning Objectives

By the end of this course, students will be able to:

Understand the basic business strategy concepts
Ability to conduct an external and internal analysis of an industry
Develop a business strategy and implementation plan

Recommended Prerequisites

None