CEO
Dr. Caitlin DeWilde is the founder of The Social DVM, a consulting firm devoted to helping veterinary professionals learn how to manage and grow their social media, online reputation and marketing strategies. Working with large industry groups and individual practices alike, Caitlin and her team are passionate about translating the “geek speak” to “veterinary speak,” and helping vets reach more clients and pets.
Caitlin is a graduate of the University of Illinois College of Veterinary Medicine and a recipient of their Outstanding Young Alumni Award, and also an alum of the AVMA’s Future Leaders Program. She served as medical director for a large AAHA/Fear Free/Cat-Friendly certified hospital in St. Louis before stepping back to focus on her marketing passion. Today, she divides her time between practice, consulting, and writing. She is the author of a book, “Social Media and Marketing for Veterinary Professionals,” and a columnist for Today’s Veterinary Business.
Beyond Social Media
In today’s competitive veterinary landscape, marketing requires more than just a strong social media presence. This course dives into multimodal marketing strategies, showing how platforms like Google Business, Nextdoor, and Yelp can boost your online reputation and drive engagement. You’ll also learn how to integrate email marketing to encourage booked appointments, generate more client reviews, and attract top talent to your practice. Discover how a cohesive, multimodal approach can elevate your marketing efforts and help your clinic stand out in your community.
What to Do When Appointment Numbers are Down
Appointment volumes are shifting. Across U.S. veterinary clinics, a quiet but consistent decline is taking hold — and ignoring it won’t make it reverse. This data-driven session breaks down exactly what’s driving appointment trends in 2026 and which marketing strategies are actually moving the needle. From automated reminders to online booking to Google tools, you’ll leave with a clear, actionable playbook tailored to your clinic’s workflow. Keep your schedule full and your care uninterrupted.
Your Team Is Already Using AI. Is It Helping or Hurting?
Your team is probably already using AI. The question is whether they’re using it well. Ungoverned AI use in a veterinary practice creates real risks — clinical errors, miscommunicated diagnoses, data exposure — but overly cautious avoidance leaves efficiency and revenue on the table. This session cuts through both extremes with practical guidance on building a culture of smart AI use: crafting effective prompts and instructions, driving team adoption, integrating tools into medical, communication, and business workflows, and knowing where the guardrails need to be. Designed for the veterinary team that’s past “what is AI” and ready for “how do we actually do this right.”