In this episode of The Round Barn Podcast, hosts Dr. Jim Lowe and Kaylee Hillinger explore the important role that checkoff programs play in supporting the animal agriculture industry. They discuss how checkoff dollars are used to promote, educate, and drive consumer demand for pork and other products, both domestically and globally. Join them as they unravel the complexities of this essential funding mechanism, its significance for producers, and the challenges posed by recent legislative efforts. Gain valuable insights into the industry’s future and don’t miss this engaging conversation that sheds light on the behind-the-scenes work that goes into producing and promoting pork.

After the podcast, connect with us on LinkedIn by following: The Round Barn at Illinois or visit online at vetmed.illinois.edu/ope2 to discover additional learning opportunities!